Imagine yourself in the position of brand manager. In such a position, you are very likely to fulfill two roles: manager and leader. Discuss the distinct difference between the two roles. Then, explain what you believe is the key to transitioning from a management to a leadership paradigm. Why is this important? Note: Include information from the chapter in your response that supports your position.
Book information
Lussier, Achua , Leadership: Theory, Application, and Skill Development , 6th ed , Cengage Learning , ISBN 9781285866352
Sample Solution