Adler, Rosenfeld & Proctor II. Interplay: The Process of Interpersonal Communication (14th Ed.) textbook
View the Budweiser “Dude” commercial below.
Dude - Bud Light (Links to an external site.)
After watching the video, respond to each of the following questions:
What were the different meanings of “Dude” that you observed?
How does this relate to concepts from Chapter 5 – Language?
Think about a word you use that serves multiple purposes Give an example from an interpersonal interaction in which you used the word. What were you trying to
communicate in your use of the word?
Sample Solution