The Promise and Perils of Globalization:
In its 45 years of existence, Nike has developed from a small operation to a household name, present on all continents. However, in the 1990s Nike came under scrutiny for various unethical practices.
Explain how Nike came to that situation through its expansion strategy.
Explain what the positive and negative impacts of this strategy were.
Explain how Nike responded to this situation.
In your opinion, how could the company have responded differently? Suggest at least two alternative responses.
What would the consequences have been then?
Write a 4-page, double-spaced, essay covering the five questions above. Use your own words - do not copy and paste from any web site.
Sample Solution