From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.
Questions:
What variables need to be considered while developing a list of potential countries? (50-100 words)
Describe the four steps a firm should take when it is considering going global. (50-100 words)
Discuss at least three challenges that a company may face in the early period of expansion. (50-100 words)
Describe the three main categories of market entry strategies. (50-100 words)
Sample Solution