The resource based view of strategy has a coherence and integrative role that places it well ahead of other mechanisms of strategic decision making.

“John Kay (1999) argued that “the resource based view of strategy has a coherence and integrative role that places it well ahead of other mechanisms of strategic decision making.” Using examples, critically discuss Kay’s view by comparing the resource based view to other approaches to strategy development.” Or “Critically discuss whether a company can achieve a competitive advantage through adopting a corporate social responsibility policy. In answering the question, consider key stakeholders and illustrate your answer with examples.” Submission Your essay is due for submission by 2:00 pm 22nd November 2018. You must submit an electronic copy of your essay to TURNITIN by clicking on the coursework link in Blackboard under Assessments. Remember that after uploading the file containing your essay you need to click the Confirm button. More detailed instructions for access and submission to Turnitin can be found on the Blackboard site for Markets, Marketing & Strategy under Assignment Information. Late (after 2.00pm on the due date) submission will result in marks being deducted in line with the University’s policy. You are advised to keep the e-mail receipt that Turnitin sends you after you have successfully submitted your essay. If you don’t receive the receipt, please check (by accessing Turnitin via the coursework link) that your submission has been accepted. Unless you can evidence your submission with a copy of the receipt your essay will be considered a late submission. Your essay should be fully referenced, you should refer to the School’s referencing conventions and to the notes on critical analysis both of which are available on the Blackboard Web site in the Assignments area. You should also familiarise yourself with the University’s rules on plagiarism which are in the UG Student handbook – also available on the UG Blackboard Portal. A Frequently Asked Questions on Coursework sheet is available on the Blackboard site for Markets, Marketing & Strategy under Assignment Information. You should consult this before e-mailing tutors with your questions.                                                                                                            

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