As a senior manager for a global player in automobile production and sales, Kirby Ellis had joined
thousands of fellow employees in the excitement surrounding the production of the company’s new hybrid
vehicles.
But barely two years into production, embarrassing component shortages, delivery delays, and a recall of the first models had a ripple effect, presenting the company with mounting concerns. In the confusion, many customers canceled orders and turned to competitors for purchase of the eco-friendly vehicles. Ellis’s company was facing a financial downturn.
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