The rise of E sports and its role in modern marketing

    Order Description   The rise of Esports and its role in modern marketing 2. Research Question(s) and Aims (approximately 4 bullet points) • Is the research approach/design consistent with the research question? • Are the methods used to collect primary and/or secondary data clearly presented and justified? • Are relevant issues of analysis, (validity/reliability/ generalizability/transferability, authenticity etc) as well as sampling, ethics, limitations and so on sufficiently addressed? • Planning the dissertation • Formulating research questions You will engage in an activity to start thinking about your research question(s).. (B & B Chapter 4) • The role of literature reviews. What concepts are important for your research question(s)? (B & B Chapter 5) • Qualitative Approaches and Data How are you interpreting the transcripts? How are you building data? • Comparing qualitative and quantitative research designs. • Exploring philosophical paradigms in research. How do you plan to do your research?. Who will you interview or survey and why?. What data will you need?. What claims will you make about your results?. Is your research topic about a ‘real’ entity or is it socially constructed?. What can you claim to be able to know from your research? (B & B Chapter 3, 7, 17, 27) • Quantitative Approaches and Data (B&B Chapters 18-23) What questions are you going to have in your survey? How will you pilot test? What is your sample? (B & B Chapters 24-25) • Communicating research findings and writing up your dissertation (B & B Chapter 29) Is your proposal SMART?. How is a dissertation put together and structured?.   - Why esport is a huge marketing opportunity for brands? The aim here is to show the rise of esports and what it means for the brands when they invest. - How brands are using sponsorship to approach the target demographics? The aim here is to analyse whether the fan base fit the brand, whether their approach to reach the ‘hard-to-reach’ target audience work or not. - How do the brands measure success with their sponsorship deals? The aim here is to give qualitative/quantitative research data to back up the argument. - What are the benefits/drawbacks of these sponsorship deals? The aim here is to demonstrate that sometimes some brand may not be suitable for the esport community. Here I will explain why and provide some evidence with theories to back up.   3. Identify the key academic literature that will underpin your dissertation. This is not required in detail, but should indicate that you are confident there is credible academic material to support your research. You can provide bullet points of key ideas, accompanied by relevant references.