the role of an external consultant

assume the role of an external consultant for your assigned sector: Estate Agents. Your organisation* is plannin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing to adopt social media in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in order to support and enhance its external and in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">internal communications and knowledge management. You will need to in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">investigate how the adoption of social media has (or will) transform the way organisations within" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your sector in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">interact with their stakeholders, that is, employees, partners, customers/clients, suppliers and other parties. You are expected to produce a consultancy report that thoroughly researches the use of social media and social networks in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your allocated sector (estate agents) and recommends a comprehensive social media strategy. Your report should in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">include a thorough literature review on the adoption and existin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing use of social digital technologies in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the estate agents sector. It should in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">include a wide variety of social media technologies and their application, or potential application in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your sector. The report should identify the busin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">iness drivers in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">involved; explore benefits and opportunities; outlin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ine potential obstacles and adoption issues, both in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">internally and externally; cover impact analysis and explore metrics and their implementation; provide supportin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing evidence and justification, in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">includin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing audience needs and the role of user generated content.