The role of artificial intelligence technology in real-time marketing

Overview of artificial intelligence

  1. Automatic Reasoning

Case reasoning system

  1. Expert System

Huge amount of knowledge

Efficient knowledge acquisition ability

  1. Deep learning ability

"Deep learning" based on neural network technology

Development of customer relationship management system

Perform precise positioning analysis on consumers

Quality expectations

Brand preference

Ability to pay

Gain a sense of security and gain consumer trust

Future development trend of artificial intelligence technology

Real-time marketing overview

The key to real-time marketing-develop strategies by focusing on real-time data, relevant trends, and users ’immediate feedback

Real-time market requirements

Traffic from real-time communication software (Facebook twitter) is converted into marketing data

How the data is converted

How to analyze

How to predict

How to build a model

The impact, advantages and disadvantages of artificial intelligence technology on real-time marketing and how to avoid them

Optimize market information push mode

Psychological aversion caused by excessive advertising

data collection

Targeting the target group

24h after-sales service

Application of artificial intelligence technology in real-time marketing

data analysis

Problems in practical use

The feasibility of using this technology

Sample Solution