The role of culture in a business

What is the role of culture in a business? How can culture promote more ethically driven and compliance-oriented enterprises? Based on the 3 articles below (and only those 3 articles; no further research is required for this question) how is Elon Musk trying to change the culture of Twitter? In your opinion, and based on this limited information, is it for the better or for the worse? Why or why not? In your answers, draw from the readings, discussions, and other materials posted on Blackboard. Use examples and be specific.
https://digiday.com/media/twitters-company-culture-used-to-have-an-amazing-culture-unsure-of- future/
https://www.hrkatha.com/features/how-twitters-acquisition-by-elon-musk-could-bring-a-change- in-culture/
https://theverge.vip/2022/11/16/23462026/elon-musk-twitter-email-hardcore-or-severance

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