The role of puffery in advertising

Now that you have had a chance to debate with your small group about the role of puffery in advertising,
please reflect on your thoughts about this topic and how, if at all, they have evolved this week.
Here is how to do this assignment:
Step 1: Read the article Puffery and Advertising_Puff the Magic Ad ManPreview the document(available Friday
after debate is complete)
Step 2: Use the above article to reflect on your debate by answering the questions below.

1. What do you see as the 2 main arguments in the first side of the debate (Puffery is never worth the
   deception, by Ivan Preston) in the assigned reading listed above? That is, what are two reasons given for why
   puffery should be avoided?
2. What do you see as the 2 main arguments in the second side of the debate (This is the Best Darn Essay on
   Puffery you will Ever Read, by Bruce G. Vanden Bergh) in the assigned reading listed above? That is, what are
   two reasons given for why puffery is a good thing in the marketplace?
3. What was your initial position on this issue (in the very first part of the debate)?
   My initial position is that puffery should be avoided.
4. What did you find to be the most compelling argument on the opposite side of the debate (not in line with
   your initial position)? Why?
5. How would you state your position now?
   How, if at all, has it changed?
   Maybe even if you haven't changed sides, you may find that your position has been made more specific in
   some way.
   Or, if you haven't changed your position at all, why do you think that maybe? What was it about the other side
   that just didn't convince you?

Sample Solution