Describe the roles of distribution centers for fashion brand companies. How is valued added to the merchandise through these distribution centers?
Name and describe three of your favorite retailers. What category does each retailer fit into? What are the characteristics of the categories of retailers you named? How does the retailer engage in multichannel/omnichannel distribution? What are the advantages and disadvantages of these multichannel/omnichannel strategies for these retailers?
Explore websites of three retailers of fashion brands. What are the common features of these sites? What strategies do these retailers use to inform customers about product characteristics? How does each fashion brand use social media in connecting with customers?
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