The case can also include the following elements (but the case guidelines for each case, below, are
primary):
a) the origin and evolution of the issue
b) a description of the major stakeholders, their interests, and the institutions involved
c) explain how theory and concepts from the course are relevant to the issue
d) analyze the key points of contention, applying the theory where appropriate
e) evaluate some managerial and policy options
The key task is to demonstrate understanding of the issue, the relevant theory, the public debate, dilemmas
for managers, and to come up with a coherent structure for a paper. Case guideline questions will be
provided for each case. You are expected to conduct some limited further research for the issue briefs, and
use 2-3 relevant sources, which should be cited. Be sure to discuss different perspectives (e.g. is
globalization positive or negative for economic growth and inequality?), and you can insert your own voice
as well. But be sure to explain WHY you take a particular position.
The Sharing Economy Case –
Case Study
What does the term ‘sharing economy’ mean? Examine the role of technology, the business models, and
the extent to which there is a social side of ‘sharing.’ Address this in relation to some specific examples, e.g.
Is there anything that makes AirBnB ‘sharing’ but not EBay? Uber vs. Zip Car? What are some of the
broader impacts of the ‘sharing economy’ on our lives as consumers and as workers? Does it provide
flexible new income opportunities for micro-entrepreneurs, or create low-wage insecure jobs? Do you think
it will foster a stronger sense of community? Does it increase the efficiency of using our fixed assets like
cars and houses? Will it improve the natural environment (sustainability)? Why has it stirred up so much
controversy around regulation, particularly for Uber and AirBnB? Should they be regulated like their more
traditional counterparts?
Sample Solution