In this course you watched two movies regarding commonly used advertising formats. You watched The Social Dilemma https://www.youtube.com/watch?
v=uaaC57tcci0 a documentary about the leading digital marketing channels and POM The greatest movie ever sold https://www.youtube.com/watch?
v=go0zItc7gl0 regarding product integrations inside of movies. As you reflect on these movies please respond to the following:
1) Summary-- Introduce us to both movies by providing a one paragraph summary of each movie.
2) Contrast and Connect-- In one paragraph please compare both movies and connect the key messages that you found in both movies. In this comparison
please cite specific examples.
3) Ethical Dilemma-- In one paragraph outline as a marketer what is the key ethical dilemma both movies exposes and what can brands do to solve this
dilemma. What responsibilites do brands have for these issues.
4) Personal Reflection- In your closing paragraph please share your personal reflection on what you learned by watching these movies and how it contrasted
to the key concepts you learned in this course