Write an empirical Dissertation.The theories of Business Economics,Marketing,Strategy and Leadership,International Business are basis for my dissertation.
The assignment should consist of the following parts: 1. Introduction(approx. 500 words).2. Literature Review(approx. 1,200 words).3. Methodology(approx. 1,000 words).4. Conclusion/Summary (approx. 300 words).
A brief outline of your topic: With the continuous development of globalization and electronic information technology, cross-border e-commerce is an important channel for Chinese enterprises to expand overseas market and improve international market image.This paper will take China's Alibaba as an example, starting from the development status of China's cross-border e-commerce, and using qualitative and quantitative analysis methods to study the opportunities and challenges of Alibaba's cross-border e-commerce platform.
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