Theranos Business Analysis/ Business Problem
Step 1 – With your group, choose one (1) of the busin" rel="nofollow">inesses and problems (some busin" rel="nofollow">inesses have had many high-profile problems—choose one) you studied in" rel="nofollow">in the report project. Clear this case with your
professor. No two groups are allowed to write the same case.
Step 2 – Develop a research plan for the case. Each member of the group should be assigned to researchin" rel="nofollow">ing and writin" rel="nofollow">ing a portion of the case. Establish a timelin" rel="nofollow">ine for research and writin" rel="nofollow">ing of the
report.
Step 3 – Decide the perspective from which the case will be told, begin" rel="nofollow">innin" rel="nofollow">ing and end dates of the case, and the amount of detail to add to the case. Compose the case, rememberin" rel="nofollow">ing the general
construction of a case:
• Openin" rel="nofollow">ing Paragraph
• Organization Background (Structure, Products, Services, Industry, Competition, History)
• Specific Area of Interest (Management, Marketin" rel="nofollow">ing, Information Systems, Communication, Other)
• Specific Problem or Decision
• Alternatives (Optional)
• Conclusion (Task, Deadlin" rel="nofollow">ine)