Imagine that you have been hired by Fitbit to conduct a three-circles analysis. In a memo to the CEO, describe Fitbit’s competitive strategy and analyze how Fitbit competes with similar companies. Use examples from case study 7, Fitbit, Inc. in your text.
In your three- to four-page memo address:
Examine the first circle representing the team’s consensus of what the most important customers or customer segment’s needs/wants from the product or service.
Analyze the second circle representing the team’s view of how customers perceive the company’s offering.
Categorize the third circle representing the strategists’ view of how customers perceive the offerings of the company’s competitors.
Analyze how A, B, and C are particularly important in asking questions about the company’s competitive advantage.
Sample Solution