Ticketing Analysis

It’s that time again…plans are being made for next season and you are responsible for the Ducks ticketing strategic plan. After a string of successes on the gridiron, the Oregon Duck football team is coming off a couple of tumultuous years. In 2016, the Ducks were 4-8 and fired head coach Mark Helfrich. The 2017 season saw improvement under 1st year head coach Willie Taggart, as the Ducks went 7-6; however, Taggart bolted Eugene to take the head coaching position at Florida State and the left the Ducks starting over again. February is here and we need to unveil and communicate our 2018 ticketing plans at the end of the month. You are in charge of setting prices for season tickets, mini-plan tickets (if you choose to include) and single game tickets. You have been giving a budget of $75,000 to use for promotional giveaways at games of your choosing. You also need to set the timeline for how and when you will roll out the plan to the eager Ducks’ fans. Develop a strategic ticketing plan for the 2018 Oregon Ducks football season. 1. Pricing a. How will you price tickets for each 2018 home game? i. Dynamic vs. Variable ii. Season vs. Mini plans vs. Single game 2. Promotions a. How will you spend your $75,000 budget? b. What games will you target and why? c. What are your plans to integrate sponsors into these promotional events? 3. Marketing & communications plan and timeline a. Develop a marketing & comms plan, along with full timeline, for messaging your plan to Ducks’ fans.