"To Be or Not to Be Unique?
"To Be or Not to Be Unique?
read the article "To Be or Not to Be Unique? The Effect of
Social Exclusion on Consumer Choice" and help me to finish the power point(two page, first one is to summary the article, second page is to Limitations & Future Research. I will upload the file for you. thanks
Journal of Consumer Research, Inc.
To Be or Not to Be Unique? The Effect of Social Exclusion on Consumer Choice
Author(s): Echo Wen Wan, Jing Xu, and Ying Ding
Source: Journal of Consumer Research, Vol. 40, No. 6 (April 2014), pp. 1109-1122
Published by: The University of Chicago Press
Stable URL: http://www.jstor.org/stable/10.1086/674197 .
Accessed: 17/03/2014 19:45
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