to demonstrate students’ ability to develop a new product/service idea and/or criticize an existing product/service design

I. INTRODUCTION The project is in" rel="nofollow">intended to demonstrate students’ ability to develop a new product/service idea and/or criticize an existin" rel="nofollow">ing product/service design. Students would in" rel="nofollow">independently choose an existin" rel="nofollow">ing product/service, or develop a new design idea to evaluate in" rel="nofollow">in terms of customers’ needs, perceptions and functionality. They are expected to perform a perceptual mappin" rel="nofollow">ing to position it on the market and execute the house of quality step of Quality Function Deployment (QFD). Through both methods, market gaps and competitive position of the product/service as well as the voice of the customers are identified. For the service or the service component of a product, service blueprin" rel="nofollow">int should be prepared. Where it is applicable, current vs. ideal process flows should be compared. Fin" rel="nofollow">inally to assess the quality of the service, SERVQUAL survey is applied. For a product, existin" rel="nofollow">ing/new product is analyzed in" rel="nofollow">in terms of DFM, DFA and DFE. VA/VE technique is exercised where it is applicable. Improvement suggestions for the product should be made. In addition to applyin" rel="nofollow">ing technical knowledge in" rel="nofollow">in a ‘real world’ project, this would demonstrate the students’ ability to conduct group research, teamwork, and report writin" rel="nofollow">ing and project management skills. IV. PROJECT SUMMARY (SCENARIO) The project in" rel="nofollow">intends to evaluate either an existin" rel="nofollow">ing or a new product/service design offerin" rel="nofollow">ing. In both cases, the students are expected to evaluate the product/service in" rel="nofollow">in terms of its form, functionality and customers’ perceptions through perceptual maps and the house of quality of QFD. This process might be helpful to identify the gap existed in" rel="nofollow">in the market so that it may brin" rel="nofollow">ing some new product/service ideas. Some steps you need to evaluate in" rel="nofollow">in phase 1 are as follows: •?Defin" rel="nofollow">inition of the product/service ? •?Main" rel="nofollow">in characteristics of the product/service ? •?Differentiatin" rel="nofollow">ing factors of the product/service ? •?Perceptual maps ? •?House of quality ? •??Critical analysis of the product/service ?In phase 2, the students should evaluate either the service further drawin" rel="nofollow">ing the service blueprin" rel="nofollow">ints and assessin" rel="nofollow">ing the service quality through SERVQUAL survey (At least 30-40 responses are required) or the product usin" rel="nofollow">ing the tools such as DFM, DFA, DFE and VA/VE. In conclusion, a comprehensive analysis of the fin" rel="nofollow">indin" rel="nofollow">ings should be discussed. ? ? Report Requirements: The report should follow the APA format and guidelin" rel="nofollow">ines, and in" rel="nofollow">includes the followin" rel="nofollow">ing subsections after a cover page: ? • What is the product/service you are goin" rel="nofollow">ing to evaluate? ? • Why is it in" rel="nofollow">interestin" rel="nofollow">ing and who would use your analysis? ? • What data will you use? ? • How will you collect and organize the data? ? What work do you plan to do in" rel="nofollow">in the project? • Introduction to the problem: The topic of the project and problem statement, ? • Description of the selected product/service, ? • Objectives of the project, ? • Description of the collected data ? • Main" rel="nofollow">in characteristics of the product/service ? • Differentiatin" rel="nofollow">ing factors of the product/service ? • Perceptual maps ? • House of quality ? • Critical analysis of the product/service ? • Work schedule & Gantt chart for the project showin" rel="nofollow">ing the current progress. ? • Evaluation of the product/service (service blueprin" rel="nofollow">int and SERVQUAL results for services, and DFM, DFA, DFE and VA/VE for the products) ? • Results and Analysis ? • Conclusions and Recommendations. ?