For each of the products listed below, identify the target market. Be specific. For example, the target market for Just For Men hair color could be broadly defined as “men.” However, by analyzing the potential users and characteristics, a narrower market segment can be defined—men, over 40, involved in a romantic relationship, with some amount of disposable income, who care about looking younger. (Note: Some products/services may have more than one target market.)
Product/Service
Lipitor prescription drug
Zebco spinning reel (for fishing)
Luvs disposable diaper
Avon cosmetics
Cesar gourmet canned dog food
First-class airline ticket to London
Set of twin-sized bed linens
Sterling silver flatware, one setting
Hummer automobile
Romantic novel from Amazon (Links to an external site.)
Refer to Figure 13.6 - Market Segmentation BELOW
Sample Solution