Description
You have done this project from the beginning and now we are on Step 3.
For the TLP project, your team must propose a public health campaign focused on the primary prevention of disease and/or health promotion. Key to your focus is how to predict and modify the adoption and maintenance of health behaviors. As such, you should emphasize a plan of health behavior change that includes the motivation, volition, and action processes involved in abandoning poor health behaviors in favor of health-enhancing ones. Within your presentation, you must identify an important health issue (i.e., problem drinking, substance use, smoking, stress, reckless driving, overeating, unprotected sexual intercourse, etc.), establish the importance of the topic, identify an approach for your campaign and provide the justification for how/why your campaign should work within your selected context.
You will complete your public health campaign proposal as follows:
Step #1: Identify Topic - COMPLETED
Step #2: Locate Research - COMPLETED
Step #3: Develop Materials
In Step #3, your team must outline a campaign to promote health behavior change in relation to your target topic. The outline must provide a justification for what you include, why you identified your selected approach and how you will work to foster behavior change. The outline should clearly identify the psychological concepts and principles underlying the influence tactics.
Step #4: Final Presentation
In Step #4, your team will create the final audio-narrated presentation that overviews your entire health campaign proposal. The presentation will include:
topic, scope and purpose of your campaign,
a complete description of your campaign,
an explanation of the psychological constructs underlying the influence tactics of your campaign
an overview of what you will do, why you will do it and how you will know if it has achieved the desired impact
scholarly references to support your campaign design
Step #5: Reflections
In Step #5, each member of your team will individually reflect on the campaign developed by the team to highlight additional areas for consideration, possible revisions and strategies to gauge the impact of the campaign.
This week, you will only be focusing on Step #3: Develop Materials. You must outline what you will do in your campaign and provide a justification for what you include, why you identified your selected approach and how you will work to foster behavior change. The outline should clearly identify the psychological concepts and principles underlying the influence tactics.
Sample Solution