Tobey

Analyse and evaluate the market positioning (business and consumer markets), including a description and analysis of their product/service offering. What is their unique selling point? Carry out an internal analysis to assess the competitive strengths in international markets. Here, you must assess the relative strength of the company using criteria that you find relevant (SW of SWOT, Generic Strategies, Value Chain, Capabilities and Competencies, Portfolio/BCG matrix). Carry out an external analysis to assess the competitive strengths in international markets. Here, you must assess the relative position of the company using criteria that you find relevant to examine the environment the organisation is in (PESTEL, WT of SWOT, Porter 5 forces, Scenario Analysis). Give a summary of the organisation’s current position and recommendations for global expansion