Topic: course business and management - module marketing management

Order Description 3000 words approx for the report itself, the extra 850 words im addin" rel="nofollow">ing for the presentation Group presentation based on case study (20%) Group Report based on case study (80%) Group presentation: 15 min" rel="nofollow">inutes maximum Group report: 3,000 (+10%) Word count in" rel="nofollow">in excess of the aforementioned amount will not be graded. Appendices are excluded from word count. For them to be recognized, you must cross reference them within" rel="nofollow">in the main" rel="nofollow">in report. Summative Assignment Task: This summative assessment represents 100% of grade for PM205 module. All work is based on group work. 20% Presentation - 80% report, All learnin" rel="nofollow">ing outcomes will be covered. Brief As a team (of 3 or 4) you have been asked to develop a Marketin" rel="nofollow">ing Plan for Victoria and Albert Museum, Please take in" rel="nofollow">into consideration the followin" rel="nofollow">ing poin" rel="nofollow">ints: - This plan must be based on the in" rel="nofollow">information provided in" rel="nofollow">in this assignment should also use other relevant sources of in" rel="nofollow">information, such as: busin" rel="nofollow">iness reports, books, websites, magazin" rel="nofollow">ines and newspapers, among other academic sources. - Teams must use specific academic concepts (such as segmentation criteria, marketin" rel="nofollow">ing mix, positionin" rel="nofollow">ing, etc.) in" rel="nofollow">in the assignment when appropriate. The use of references throughout the assignment is highly recommended. - The use of theoretical frameworks (such as: SWOT analysis, Michael Porter’s five forces, etc.) must be applied in" rel="nofollow">in a practical way to Victoria and Albert Museum’s situation analysis. - This assignment must be divided in" rel="nofollow">into sections and within" rel="nofollow">in each section the use of numbered headin" rel="nofollow">ings and subheadin" rel="nofollow">ings is recommended. This assignment will be composed of a group presentation, which will be delivered firstly and a group report which will be submitted secondly. Presentation (Marketin" rel="nofollow">ing communications): Group 20% This is a group presentation, all members must present (max. 15 min" rel="nofollow">inutes) and should in" rel="nofollow">include as a min" rel="nofollow">inimum: - External Analysis of the market (Macro and Micro) and Internal Analysis regardin" rel="nofollow">ing Victoria and Albert Museum - Identifyin" rel="nofollow">ing key issues this organisation needs to address in" rel="nofollow">in developin" rel="nofollow">ing its marketin" rel="nofollow">ing activity A sin" rel="nofollow">ingle mark for the presentation will be awarded to the Group. Please note that this is a busin" rel="nofollow">iness presentation, and students should ensure the presentation is appropriate to be viewed by the client. It is recommended that you review your PowerPoin" rel="nofollow">int Presentation before you present. Students will not be allowed to walk in" rel="nofollow">in the class once they presentations have started; therefore it is strongly recommended that you get there on time. Marketin" rel="nofollow">ing Plan (80% Group submission) Your marketin" rel="nofollow">ing plan should in" rel="nofollow">include: a) Summary situation analysis based on presentation as context for the rest of the report b) Objectives set for Victoria and Albert Museum c) Identification of Segmentation, key target audiences and brand positionin" rel="nofollow">ing for Victoria and Albert Museum d) Marketin" rel="nofollow">ing Mix (7 Ps) for Victoria and Albert Museum The report should be no more than 3,000 words (+10%). Use of appendices to detail the analysis is recommended and summarised within" rel="nofollow">in the report itself. The appendices are excluded from the word count. Victoria and Albert Museum’s website: https://www.vam.ac.uk Description of Victoria and Albert Museum (Source: https://www.vam.ac.uk accessed on 14/04/2016) Important note: Other sources of in" rel="nofollow">information regardin" rel="nofollow">ing this company can be used in" rel="nofollow">in the development of the report. The V&A is the world’s leadin" rel="nofollow">ing museum of art and design, housin" rel="nofollow">ing a permanent collection of over 4.5 million objects that span over 5,000 years of human creativity. The Museum holds many of the UK's national collections and houses some of the greatest resources for the study of architecture, furniture, fashion, textiles, photography, sculpture, pain" rel="nofollow">intin" rel="nofollow">ing, jewellery, glass, ceramics, book arts, Asian art and design, theatre and performance. The V&A was origin" rel="nofollow">inally established in" rel="nofollow">in 1852, followin" rel="nofollow">ing the enormous success of the Great Exhibition the previous year. Its foundin" rel="nofollow">ing prin" rel="nofollow">inciple was to make works of art available to all, to educate workin" rel="nofollow">ing people and to in" rel="nofollow">inspire British designers and manufacturers. Sin" rel="nofollow">ince its foundation, the Museum and its collections have contin" rel="nofollow">inued to grow in" rel="nofollow">into one of the world's greatest resources of art and design, housed in" rel="nofollow">in one of the fin" rel="nofollow">inest groups of Victorian buildin" rel="nofollow">ings in" rel="nofollow">in Britain" rel="nofollow">in. The V&A is a non-departmental public body of the Department for Culture, Media and Sport, and a charity exempt from registration under the Charities Act of 2011. It is governed by a Board of Trustees appoin" rel="nofollow">inted by the Prime Min" rel="nofollow">inister. The Director of the Museum is Martin" rel="nofollow">in Roth, who leads the Senior Management Team. The V&A’s mission is to be recognised as the world's leadin" rel="nofollow">ing museum of art, design and performance, and to enrich people's lives by promotin" rel="nofollow">ing research, knowledge and enjoyment of the designed world to the widest possible audience. The V&A strives to make the V&A matter to more people and in" rel="nofollow">in that context it works to the followin" rel="nofollow">ing five strategic objectives: • To create a world class visitor and learnin" rel="nofollow">ing experience across all V&A sites and collections. • To focus and deepen the relevance of our collections to the UK creative and knowledge economy. • To Expand the V&A's in" rel="nofollow">international reach, reputation and impact. • To operate with fin" rel="nofollow">inancial and organisational in" rel="nofollow">initiative and efficiency. • To showcase the best of digital design, and deliver an outstandin" rel="nofollow">ing digital experience. • To diversify and in" rel="nofollow">increase private and commercial fundin" rel="nofollow">ing sources. The V&A wants the V&A to in" rel="nofollow">inspire people wherever they live. The V&A is a global organisation, engagin" rel="nofollow">ing with in" rel="nofollow">international contacts though cultural partnerships, tradin" rel="nofollow">ing, tourin" rel="nofollow">ing exhibitions, loans, advice and skills sharin" rel="nofollow">ing. V&A’s in" rel="nofollow">international work brin" rel="nofollow">ings benefits to the Museum and its visitors by enrichin" rel="nofollow">ing its knowledge and expertise - allowin" rel="nofollow">ing V&A to make sense of the most important collections, attractin" rel="nofollow">ing new audiences, and buildin" rel="nofollow">ing a long standin" rel="nofollow">ing reputation and brand.