Topic: Liberty of London: Expanding the brand’s geographic coverage

Order Description Liberty of London has approached you to work with them as an external brandin" rel="nofollow">ing consultant to advise managin" rel="nofollow">ing director Ed Burstell. You have been tasked with assessin" rel="nofollow">ing options and providin" rel="nofollow">ing recommendations for the expansion of the Liberty brand overseas. In this assignment you are required to look at other potential destin" rel="nofollow">inations to expand the brand in" rel="nofollow">into, rather than those that they are already operatin" rel="nofollow">ing in" rel="nofollow">in or plannin" rel="nofollow">ing to. Address the followin" rel="nofollow">ing two questions. Both questions carry equal marks. You are required to: 1. Analyse brandin" rel="nofollow">ing strategies over geographic boundaries to identify which approach in" rel="nofollow">in your view Liberty should use. Provide recommendations on the brand strategy to support expansion in" rel="nofollow">into one new market of your choice and justify why you have proposed a particular approach. 2. Build a brandin" rel="nofollow">ing approach usin" rel="nofollow">ing the CBBE model and identify which brand elements to adapt and which to retain" rel="nofollow">in and again" rel="nofollow">in justify your choices. Support your discussion and recommendations with examples. Similarity Checkin" rel="nofollow">ing The above mentioned is for the article. For the poster presentation I will upload some files and photos. Please use the photos as refrence and do not copy. I will also upload a recordin" rel="nofollow">ing where you can listen the tutor explain" rel="nofollow">inin" rel="nofollow">ing. In the First section, you should talk about the country- about the behaviour, Please do not add any long discription about Liberty. Brand Strategy Postionin" rel="nofollow">ing Technique- Global, foreign or local. Rest you listen in" rel="nofollow">in the recordin" rel="nofollow">ing. COMBO ORDER: COURSEWORK FOR 7 PAGES AND MIND/CONCEPT MAPPING FOR 1