Tourism Marketing
Order Description
Investigate and write a 4,000-4,500 word report on the marketing strategies applied in your chosen tourism
destination country with specific focus on the 7Ps of marketing mix in the context of travel and tourism. Use the
SWOT/PESTLE analysis to identify major issues and opportunities. Choose from any of thefollowing broad topics:
Wellness/spa tourism
Indigenous tourism
Mega events tourism
Education tourism
Cruise tourism
Leisure tourism
Business tourism
Millenials tourism
Seniors tourism
Ethnic tourism
Spa tourism
Sports tourism.