Final project and presentation due July 9: Analyzing publicity tactics and media coverage
Take us through some publicity tactics and promotions for a product/company/movie: (The Show that I'm
talking about is the TV show Love, Victor)
Include at least 3 types of promotions they utilized (TV appearance, event, etc.) – excluding any advertising
like commercials, billboards, and print ads
Find at least 3 pieces of media coverage this product/company received from traditional media and/or
credible digital news sources
Reference the following questions to develop your analysis on their tactics and media coverage:
Who do you believe was their target demo?
What was their main message(s)?
Why do you think these specific media outlets covered/mentioned this news?
Do you think their PR efforts were successful? Why or why not?
Sample Solution