Twitter PESTEL analysis and Porter's 5 forces

1. What does a PESTEL analysis suggest for the macro-environmental impact on the Social Media industry? Which of the macro-environmental factors appear to have the greatest potential impact on Twitter? Why?
2. What does Porter’s five-forces reveal about the Social Media industry’s attractiveness, i.e., are each of the five forces strong, moderate, or weak and why; overall is this industry/segment attractive?
3. Using bullet points, summarize the Opportunities and Threats for Twitter based on your answers to questions 1 & 2.

Sample Solution