Watch three different commercials and discuss the product the advertiser is attempting to sell. Are they using central or peripheral routes of persuasion? Is this type of persuasion effective in convincing you to buy the product? Why or why not?
The last paragraph of your paper should be about a recent item that you bought. What were the factors that influenced you to buy it? Did social media play a role? What about where the product was placed in the aisle of the store? Did the packaging make a difference? Analyze the factors that lead to you buying that specific product. Discuss how psychology played a role in your decision.
Sample Solution