The Under Armour case is an individual, case. The case will build on previous work in the course so your report will include:
Analyzing the external environment (Chapter 3)
Analyzing the internal environment (Chapter 4) and a few more considerations from the later chapters.
More comprehensive examination of the financial situation of the company (Chapter 4)
Consideration of other strategy choices (Chapter 6), or competing internationally (Chapter 7) or adding a diversification strategy (Chapter 8).
With your knowledge of these later chapters, your strategic recommendation for Under Armour can be more sophisticated than the basic five generic business strategies.
Use the material in Chapters 6 -9 to develop strategic solutions that can involve global expansion, mergers and acquisitions, alliances, backward or forward integration.
Sample Solution