Acquire an appreciation of the strengths and weaknesses of each advertising medium.
Also, provide a graduate-level response to each of the following questions:
Imagine you were designing an ad for a (choose one): car, laptop, health clinic. What would your ad look like if you were targeting: a) old people, b) kids, c) super rich people, d) What celebrity would you have endorse your brand? Why?
Create a press kit that will be sent to customers and the media announcing a new product launch.
Have you ever recommended a particular product to a friend or bought a product based on a recommendation from a friend. Would you be more likely to buy a product based on word-of-mouth or advertising? Why?
Full Answer Section
- Digital: Digital advertising is a growing medium that offers many advantages. It is very targeted and it can be very effective at measuring results. However, digital advertising can be expensive and it can be difficult to create effective ads.
- Outdoor: Outdoor advertising is a good way to reach a large audience. It is also relatively inexpensive. However, outdoor advertising can be difficult to control and it can be difficult to measure its effectiveness.
Designing an ad for a car, laptop, health clinic targeting old people, kids, super rich people, and choosing a celebrity endorser
Here are some ideas for designing an ad for a car, laptop, or health clinic targeting old people, kids, super rich people, and choosing a celebrity endorser:
- Car: For an ad targeting old people, you could focus on the car's safety features, comfort, and reliability. You could also use a celebrity endorser who is known for being safe and reliable, such as Tom Hanks.
- Laptop: For an ad targeting kids, you could focus on the laptop's fun features, games, and educational apps. You could also use a celebrity endorser who is popular with kids, such as Justin Bieber.
- Health clinic: For an ad targeting super rich people, you could focus on the clinic's luxury amenities, top-notch doctors, and personalized care. You could also use a celebrity endorser who is known for being wealthy and successful, such as Oprah Winfrey.
Here are some celebrities that I would endorse a car, laptop, or health clinic:
- Car: Tom Hanks for safety and reliability
- Laptop: Justin Bieber for fun and games
- Health clinic: Oprah Winfrey for luxury and personalized care
Creating a press kit that will be sent to customers and the media announcing a new product launch
A press kit is a package of information that is sent to the media to announce a new product launch. It should include the following:
- A press release: This is a short document that provides the basic information about the new product, such as its name, features, and benefits.
- Photos: High-quality photos of the new product should be included in the press kit.
- Video: A video of the new product in action can be a great way to generate interest.
- Fact sheet: This is a detailed document that provides more information about the new product, such as its technical specifications and pricing.
- Contact information: This should include the name, email address, and phone number of the person who can answer questions about the new product.
Recommending a product to a friend or buying a product based on a recommendation from a friend
I have recommended a particular product to a friend and I have also bought a product based on a recommendation from a friend. I think that word-of-mouth is a very powerful form of advertising. When I hear a recommendation from a friend, I trust that they are giving me honest feedback about the product. I am also more likely to be interested in a product that my friend is using and enjoying.
I think that word-of-mouth is more effective than advertising because it is more personal. When someone recommends a product to me, they are essentially saying that they believe in the product and that they think I will like it too. This is a much more powerful message than an advertisement that I see on TV or in a magazine.
I would be more likely to buy a product based on word-of-mouth than advertising. I trust the recommendations of my friends more than I trust the advertisements that I see. I also think that word-of-mouth is more effective at generating interest in a product. When I hear a recommendation from a friend, I am more likely to do some research on the product and to consider buying it.
Sample Answer
Sure, here are my responses to your questions:
Acquiring an appreciation of the strengths and weaknesses of each advertising medium
There are many different advertising mediums available, each with its own strengths and weaknesses. Some of the most common advertising mediums include:
- Television: Television advertising is a great way to reach a large audience. It is also very visual and can be very creative. However, television advertising can be expensive and it is difficult to target specific demographics.
- Radio: Radio advertising is a less expensive alternative to television advertising. It is also a good way to reach a local audience. However, radio advertising is not as visual as television advertising and it can be difficult to get people's attention.
- Print: Print advertising is a good way to reach a specific target audience. It is also relatively inexpensive. However, print advertising has a short shelf life and it can be difficult to measure its effectiveness.