Understanding public relations

Write a report, describing and analysing each piece for tone, angle and content. Discuss how these real-world examples relate to the concepts of agenda setting and framing. Remember: you must use proper report formatting! • Start by briefly discussing the various mass media platforms you have investigated, and the types of audiences they reach. For each media story, co?????????????????????nsider the following questions: • What is the angle of the story? • How is it pitched? • What is framing? How is this story being framed by the outlet? • How is the issue/story being reported? • What are the key messages in each media? • Is the story positive, negative or neutral? Why might that be? • Can you sense an agenda from the various outlets? • What are the differences and similarities, in the reporting of the story? • What can we assume about the media platform’s target audience, through the way this issue is framed?          

Sample Solution