Unilever strategic choice and its supply chain 2010 initiative

      Respond to the following questions in your own words.     How could Unilever use the framework for strategic choice (table 3.4) in implementing its supply chain 2010 initiative? What, in your opinion, would be major logistics challenges faced by Unilever in this initiative? The framework for strategic choice suggests that consumer profitability and product profitability are the two most important criteria. If you were in the position of revamping a firm’s consumer relationship strategy, such as Unilever’s supply chain 2010 initiative, what other criteria might you consider? Read the entire article describing Unilever’s strategy (see footnote 10). Then access information about Unilever’s recent financial performance (you can access annual reports online). How, in your opinion, does the recent financial performance relate to this strategy? What other factors may be impacting performance? ADT’s approach to a supplier scorecard was discussed in this chapter. How could the subjective criteria in the scorecard realistically be scored? Beyond those discussed, what other scorecard criteria could you suggest for ADT? In the text, Tyco’s procurement of logistics services was discussed. Why is Tyco’s approach is considered innovative? What problems might Tyco confront in attempting to implement this strategy?