In the final section of your training, your supervisor has asked you to describe how to use audience information ethically. Specifically, how can you use this information appropriately when you need to learn about a target audience and strengthen messages to that audience? When gathering data, it is important to be aware of how other cultures view the sharing of private or sensitive information. Also, remember that you should always make sure you have enough data to form conclusions.
Once again, your supervisor has asked you to share some real-world examples. Look for companies with ethical violations related to information management and describe what happened as a result of those violations. As you explain how to ethically use audience information, be sure to:
Give an example of how audience information can be used to strengthen messages for a target audience.
Describe ethical factors to keep in mind when using audience information to strengthen messages for a target audience. For example, how can the team avoid stereotyping a specific audience?
Share a real-world example of a company or organization that did not consider the ethical implications of its message. Then, describe what happened as a result of that legal or ethical violation.
Sample Solution