Value proposition

How has the importance of global marketing changed in the last decade and which changes can be expected due to the current situation? Reflect on at least five theories/models and bring at least five practical examples (pay attention to correct citation). Highlight each theory/example (around 700 words)
competitive advantage
value proposition
focus
standardization (globalization)
global localization (Adaptation)
Concentration of Marketing Activities
o the extent to which activities related to the marketing mix (e.g., promotional campaigns or pricing decisions) are performed in one or a few country locations Coordination of Marketing Activities
o the extent to which marketing activities related to the marketing mix are planned and executed interdependently around the globe Integration of Competitive Moves
o the extent to which a firm’s competitive marketing tactics in different parts of the world are interdependent

Sample Solution

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