Costco
Variety, assortment, and product availability are the cornerstones of the merchandise planning process.
You’ll see the importance of this in Chapter 11!
Provide an example of a retailer that has done an outstanding job of positioning its store based on one or
more of these issues. Explain your rationale for your answer (do not select the same retailer that another
classmate has chosen.) Please link us to their website.
Provide an example of a retailer that has NOT done an outstanding job of positioning its store based on
one or more of these issues. Explain your rationale for your answer (again, do not select the same retailer
that another classmate has chosen.) Please link us to their website.
What are some ways that online retailers demonstrate their wide variety and assortment? Why are these
effective, from your point of view?
Sample Solution