- How do social enterprises/entrepreneurs like VFC differ from both NGOs and for-profit businesses?
- How to the strategic goals for VFC and Freedom Wheels (FW) differ and how are they similar?
- What marketing actions/tactics can VFC use to grow?
- Visit VFCs website and evaluate their success metrics. How would you measure success for VFC? And
FW? - What would be the impact, measured in terms of the number of families that will forego receiving vehicle
awards, of a decision to grow FW earnings by allowing it to retain (a) 30% of its net income; (b) 70% of its net
income? What percent of its profits should FW be authorized to retain and why? Explain your thinking.
Hint for Q5: From Ex 2, you can get FW's net income (revenue-expenses). If FW retains, say 30% of this, that
is how much less VFC will get from FW. From Ex 1 you know what VFC's expenses per awarded vehicle are.
Using these 2 numbers, you can estimate how many fewer cars VFC will be able to award (will have to forego
Sample Solution