Video Case Analysis #2: Lamborghini turns 50

1. Perform your case analysis using the "Case Analysis Training Workshop" presentation attached here. PDF Case Competition Training Workshop-1.pdfPreview the document In particular, apply Minto's Pyramid Principle as well as the various business-related frameworks from that document. You are also welcome to use any frameworks that we have covered so far in class. 2. You are required to cover the following topics in your write-up: a) Given its low production capacity and high cost-structure, how does Lamborghini survive in the cut-throat auto industry? b) How does its marketing strategy support its brand identity?            

Sample Solution