Visual and Emotional Branding

Give analysis of the brand 3.1 Phillip Lin and it has to contain: - Brand audit Pen portrait and competitor analysis (product competitor analysis and digital competitor analysis) Digital pen portrait Brand inventory Heritage and History (equity) Brand elements Brand identity logo Logo color Icons and prints Packaging Competitor analysis (POPs and PODs) Brand DNA Brand personality Brand identity Brand architecture Brand leverage Brand positioning Licensing/IP - Brand strategy Students will need to develop 5 objectives of new digital branding strategy, for the selected brand. Students will make DIGITAL BRANDING recommendations based on the conclusion                                                                                                                            

Sample Solution