W2 1a - Business Research Methods

Read chapter 19 of the textbook: Textbook: Cooper & Schin" rel="nofollow">indler, Busin" rel="nofollow">iness Research Methods (2014) https://www.amazon.com/Busin" rel="nofollow">iness-Research-Methods-Donald-Cooper-ebook/dp/B00DC863CG Answer the followin" rel="nofollow">ing question: Executives at Warner Brothers believe that Ellen DeGeneres is the heir apparent to Oprah Win" rel="nofollow">infrey in" rel="nofollow">in daytime TV. In its last season, a researcher report revealed that The Ellen DeGeneres Show was, for the first time, on par with The Oprah Win" rel="nofollow">infrey Show in" rel="nofollow">in viewers’ min" rel="nofollow">inds. Implementin" rel="nofollow">ing the fin" rel="nofollow">indin" rel="nofollow">ings, Warner Brothers announced that NBC’s 10 owned-and-operated stations would keep broadcastin" rel="nofollow">ing DeGeneres’s show through 2014. The written report revealed that DeGeneres’s hour-long show is upbeat and in" rel="nofollow">inspiration – traits that appeal to day-time’s female audience; she is seen as related and relatable; and she is more likable than Win" rel="nofollow">infrey, accordin" rel="nofollow">ing to the Q Scores Company. Even though the DeGeneres show lagged behin" rel="nofollow">ind the Win" rel="nofollow">infrey show in" rel="nofollow">in the treasured Nielsen ratin" rel="nofollow">ings, on emotional issues DeGeneres was in" rel="nofollow">in a virtual tie with Win" rel="nofollow">infrey. a. What other questions should the report address? b. How would you advise the networks to “franchise” DeGeneres based on your study’s results? Additional Information The paper must fully meet the followin" rel="nofollow">ing: • The prompt must fully addressed/answered in" rel="nofollow">in the thread. • The thread is 500–750 words • References at least four peer-reviewed sources (published with the last four years) and one biblical in" rel="nofollow">integration • Provide in" rel="nofollow">integration of a biblical concept that supports the paper. Biblical in" rel="nofollow">integration is more than just quotin" rel="nofollow">ing a verse. Be sure to explain" rel="nofollow">in the biblical prin" rel="nofollow">inciple seen in" rel="nofollow">in the verse and how that prin" rel="nofollow">inciple may be applied to the issue at hand. • The Bible, NIV, KJV, and NKJV are all acceptable for use in" rel="nofollow">in this order. • All sources are cited in" rel="nofollow">in current APA format. • Proper spellin" rel="nofollow">ing and grammar are used. • Sentences are complete, clear, and concise • The paper is writer in" rel="nofollow">in U.S. English Scholarly Journals - What are they? Scholarly journals (also called "professional" or "peer reviewed" journals) are a type of periodical. Other types of periodicals are magazin" rel="nofollow">ines and newspapers. Most onlin" rel="nofollow">ine databases contain" rel="nofollow">in a limiter you can select so results only show certain" rel="nofollow">in types of journals. For best results, select "Journal Article" in" rel="nofollow">in the "Document Type" limiter (if it is available), as well as the "Peer Reviewed"* limiter. *Items such as "letters to the editor," book reviews, etc., are not peer reviewed, although they are found in" rel="nofollow">in peer reviewed journals. Characteristics of Scholarly Journals • Articles report on origin" rel="nofollow">inal research or experiments (as opposed to news or opin" rel="nofollow">inion pieces). • Articles written by a scholar/author who has done research in" rel="nofollow">in a particular field or disciplin" rel="nofollow">ine. • Language is technical and specialized. • Sources cited in" rel="nofollow">in the form of footnotes or bibliographies. • Often published by universities or professional societies. Ensure that the paper has a great thesis statement: • tells the reader how you will in" rel="nofollow">interpret the significance of the subject matter under discussion. • is a road map for the paper; in" rel="nofollow">in other words, it tells the reader what to expect from the rest of the paper. • directly answers the question asked of you. A thesis is an in" rel="nofollow">interpretation of a question or subject, not the subject itself. The subject, or topic, of an essay might be World War II or Moby Dick; a thesis must then offer a way to understand the war or the novel. • makes a claim that others might dispute. • is usually a sin" rel="nofollow">ingle sentence somewhere in" rel="nofollow">in your first paragraph that presents your argument to the reader. The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your in" rel="nofollow">interpretation. • A thesis statement is a short (just 1 or 2 sentences) clear summary of an argument. When writin" rel="nofollow">ing a paper to convin" rel="nofollow">ince others of somethin" rel="nofollow">ing, a thesis statement should go at the end of the 1st paragraph. 1. References A min" rel="nofollow">inimum of 8 recent scholarly articles (not textbooks, Wikipedia, or other popular readin" rel="nofollow">ing magazin" rel="nofollow">ines), in" rel="nofollow">in current APA format, must be in" rel="nofollow">included and must contain" rel="nofollow">in persistent lin" rel="nofollow">inks so others may have in" rel="nofollow">instant access. 1. Please review the APA Manual 6th Edition for proper listin" rel="nofollow">ing of references. Page 198-203 Please check to make sure each citation is appropriately listed in" rel="nofollow">in the references Make sure you check each and every references for the followin" rel="nofollow">ing: Spacin" rel="nofollow">ing errors 2. Punctuation 3. Capitalization in" rel="nofollow">in title 4. Missin" rel="nofollow">ing italics for volume number 5. Missin" rel="nofollow">ing italics in" rel="nofollow">in title 6. Incorrect use of italics 7. Capitalization errors 8. Incorrect URL or doi 9. Incorrect journal name 10. Missin" rel="nofollow">ing volume number 11. Missin" rel="nofollow">ing issue number 12. Missin" rel="nofollow">ing page numbers Example: Author date Article title Landsbury, J. (2007). Community efforts proven to in" rel="nofollow">increase empathy for the homeless. Journal Name volume(issue), pages digital object identifier Community Network Journal, 13(3), 1-10. doi:10.198/0005-9852.45.3.447 Journal Article without a DOI Number (in" rel="nofollow">include the home page of the journal, NOT the database name) Hall, K., & Miller, D. (2009). Citation software: Use with caution. Journal of Technology and Research, 17(3), 344-756. Retrieved from https://www.jtr.org Follow APA section 7.01, p. 198 and use a doi number or journal home page URL if a doi is not available. Note that most journals have doi numbers. Use crossref.org to fin" rel="nofollow">ind the doi or run a Google search with the article name to fin" rel="nofollow">ind doi numbers and then verify that the doi when entered in" rel="nofollow">into Google takes you to the correct article. Check all your articles. If you found the article in" rel="nofollow">in a library database (ProQuest, EBSCO host), you will need to use Google to fin" rel="nofollow">ind the journal's Website and provide its URL. https://libguides.radford.edu/content.php?pid=219451&sid=1822715 Current APA format 6th edition is required