Walmart case study

    After reading the case, answer to the following questions: Why has Walmart been successful? What is the single most important factor that has contributed to Walmart's phenomenal success? Why exactly are Walmart's costs lower than its competitors? Examine each element of the cost structure (e.g., COGS, labor, rent, advertising, distribution, technology, etc. as a percentage of total sales) and assess where Walmart's costs are lower than competitors—and why. Why do you think Walmart has had difficulty succeeding in foreign markets, especially in emerging markets like Brazil and South Korea?