Walt Disney
Conduct internet research and give examples, support, and explain your answers and positions.
Include and Answer the following questions:
Walt Disney created the Disney brand from humble beginnings based on his love of drawing and animation. The Walt Disney Company has since expanded successfully into a global entertainment and media brand.
Using the internet, research the components that make up the Disney brand.
Discuss how the Walt Disney Company has used branding strategies.
What environmental trends will affect the success of the Walt Disney Company in the next five years? If you were in charge of marketing for Disney, what plans would you make to deal with these trends?
Sample Answer
The Walt Disney Company, originating from Walt Disney’s passion for animation, has evolved into a multifaceted global entertainment and media brand. The components that make up the Disney brand are extensive and interconnected:
- Iconic Characters: Beloved characters like Mickey Mouse, Donald Duck, and more recent additions from Pixar, Marvel, and Lucasfilm form an emotional connection with audiences across generations. These characters are central to Disney’s storytelling and merchandising efforts.
- Storytelling: At its heart, Disney excels in creating engaging and heartwarming narratives with universal themes of love, friendship, and heroism that appeal to families worldwide. This storytelling magic is consistent across films, shows, and theme park experiences.