Write a 2-3- page assessment of the competition by answering the 6 questions below. Use Michael Porter's 5 Forces Model as the guide to answering the questions. Please be sure to be clear and concise in your responses but to provide enough detail to demonstrate your knowledge. Make sure you carefully integrate the specific information needed for you to complete all aspects of Phase I of your project. Use references and citations throughout.
Who are the two major competitors for your client? Why did you select them? How competitive is this industry? Is the competition based on price or non-price competition? Who are the suppliers in the industry and what type of power do they have? To whom does your client sell their product or service to? What bargaining power to these customers have? What is the likelihood that customers will switch to a different product or service? Why? What is the probability that new competition can emerge in the market and why?
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