The purpose of this visual is to reach people who love and care about animals and would be suitable for the general audience as well.
This visual image appears to be taken in the woods, where a poor form of shelter sits in the background. A
heavy chain that appears to be connected to a medium size dog in the picture conveys how this animal was unable to escape to freedom. The person in the picture appears to be kind and caring as he gives the dog a
hug and perhaps a kiss on the head. Dirt abounds in this image with no grassy place for the dog to lay down.
There is no food or water in the picture which could allude to this dog having been denied food and clean
water. The text box pleads to help save animals all over from cruelty, so we then assume the dog in the picture was a victim of some form(s) of cruelty and the person is there to save it. The pre-suggested amount of $60 in
the donations box tells that this is the average or suggested donation to save animals from cruelty.
These all help to convey the message that people who love and care about animals would not treat their
animals this way, and that by giving a donation to their cause they could save animals who are being treated horribly by their owners. This is a compelling image on its own, the addition of puppies would likely help to
suede more people into giving to help a cute cause as well. Perhaps the more information about the background of this particular pet being rescued. A visual image like this appeals more to the pathos or
emotional side of human nature by showing a somewhat sad scene.
Sample Solution