What Gave Red Bull Wings?

here is link to original on YouTube: https://youtu.be/htVvxQv_AsY if you want to see.

Unlike most advertisers who use the Internet and Social Media to promote and sell their products, Red Bull takes an unusual and creative approach to digital

marketing.

STEP 1: Please read the two attached files (they are brief) which will give you background information about Red Bull’s history and marketing strategy.

STEP 2: Think about another brand, product, topic, “influencer” or lifestyle you follow or occasionally viewed on the internet or social media. (If nothing

comes to mind, think of someone or friend who does.)

STEP 3: Using that company, brand, etc. from STEP 2, post your thoughts on the effectiveness or failures of their marketing message though use of

internet/digital/social media.

Sample Solution