role in attractive competition, reducing risks, and promoting innovation on the supply side as well as on the demand side. Wholesale electricity markets are organized as a number of auctions: long term investment markets for capability (or firm energy in the case of hydro systems), medium term auctions for advance energy, and spot auctions for day forward and real time electricity. These markets price is a different type of variety of products at different times and places. Good designs moderate market authority problems that commonly can occur, especially during times of scarceness. Advance capability auctions coordinate the efficient investment in new capability. In addition, by bundling a call option to provide power at prices above a strike price, the auction greatly mitigates incentives to exercise market power during times of spot scarceness. He advance energy market provides an extra evade to customers 114 Cram ton at minor energy prices. The two markets collective go a long way toward eliminating market authority in the spot market, improving the convey of energy resources. The product description in the onward energy market can also persuade innovation on the demand side. Customers with hourly meters can be hedged for their estimated energy purchase, thereby reducing risk, yet exposed on the margin to the hourly price. This coverage motivates demand reaction and investment in innovative demand management systems. Auction applications are very quickly expanding. Communication and computational advances have positively played an important role, but the development of easy and powerful auction methods has been important too. Market designers now include a much comfortable set of tools to address more difficult problems. . Marketing Innovation The marketing innovation develops the marketing philosophy all across the innovating Process from the stabilizing of the climate encouraging to the arising of the ideas with the customer wants and needs satisfaction as an indisputable purpose to the control of the results of the innovation launching. Innovation can be described as the capability to create something new such as a process, tool or thought. Therefore innovation relates to the application of much better solutions which can correctly assemble the unarticulated needs, new necessities or the offered market needs. This is fulfilled through more capable technologies, products, services, thoughts or processes that are easily available to in the society, government and markets. Innovation therefore refers to the formation of something creative and new which can satisfy the needs of the market or the society. The best example of the produc>