Why Chinese construction machinery brands (like XCMG) market share is so small in the North American market?

The introduction should provide the framework supporting the abstract (hypothesis/thesis) findings and general conclusions. 3. Industry Structure and Global Markets The industry and company structure: monopoly, oligopoly, wide-ranging competition, etc. Who are the firm’s major competitors? What are the external conditions the firm is facing? Does the company import or export? If the company is in a global market, the extent of its international presence. How is it affected by global competition? 4. Economics Refer to commonly used economic indicators (e.g., unemployment ratio, economic growth rates, rates of inflation, etc.) when making your argument and explaining whether the economy is expanding or contracting. Are there any monetary or fiscal policies relevant to your topic? 5. Corporate Philosophy and Organizational Structure If focusing on a specific company, does the company have vision, ethics guidelines, mission statement, corporate responsibility statement, hiring practices statement and/or any other statement of core values? What is the management philosophy and leadership style? What kind of organizational structure does the firm have? Is it a matrix organization, line and staff organization, etc.? Who are the current leaders of the company? 6. Technology/Innovation How do technology, innovation and creativity fit in your topic? Consider how innovation is fostering a creative culture or how the lack thereof is having the opposite effect. If focusing on a specific company, does it have an R&D department? Describe any of its new or soon to be released technology. Does any of the technology/innovation relate to its marketing strategies? 7. Marketing Plan and Analysis Who is the target market to consider in your discussion? What can be said about the marketing mix and segmentation used? What does a TOWS (Threats, Opportunities, Weaknesses and Strengths) analysis reveal? Use your analysis to predict major performance indicators, i.e., stock price, market share (a gain, lose or hold), etc. 8. Finance and Marketing Budget Consider the recent financial performances that apply either for a specific company or industry you are covering. Use comparative data among competitors for a perspective on the marketing budgets for a company or within an industry to determine what can be afforded. Consider showing very relevant charts and graphs in your analysis. 9. Conclusion and Recommendation A lesson learned based on the analysis and a means of applying the learning must exist by paper’s end. The conclusion should directly tie back to the abstract/hypothesis.      

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