Why Hollywood rules the World, and whether we should care, Cowen (2002)

Discuss two questions about this module that have been asked. 1. According to Cowen's article, "the American values of heroism, individualism, and romantic self-fulfillment” are well suited for the large screen and for global audiences. Why do you think these particular values are so well-geared to capture the attention of such a broad audience? How/why do American-made films make the most revenue in foreign box offices? 2. What are some of the positive and negative consequences of international regulation of the “flow of information” in global media? What conclusions about cultural globalization do you draw from these examples? 3. Fung suggests that the arrival of MTV in China was a carefully-planned venture. What would a global skeptic think about the launch of MTV in China? What opportunities about a hyper-globalist? Why does China think a barrier is required to protect itself from Viacom or other influences?      

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