Learning Objectives:
Understand the meaning of the term “marketing.”
Explain the importance of marketing.
Introduce and provide an overview of the marketing management framework.
what did you expect marketing to be? Ask a family member, classmate, or coworker what they think marketing is. How can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company.
Think about a recent time when you bought something or tried to do so and you were treated poorly as a customer. What was the essential problem? If you ran the company, what would you do to ensure happier and more loyal customers?
Sample Solution