Explain why the customer is the cornerstone of marketing
Briefly explain the concepts of segmentation and targeting
Describe the marketing mix
Explain how organizations use the marketing mix (often called the four Ps) to market to their target customers
Explain the role of a marketing plan as a guiding document for marketing activities
Book: https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/?
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